Marketing for Tomorrow's Billion Dollar Brands
At Sullivan Street Projects (SSP), we obsess over your product and customers, find challenges actually worth solving, and build plans for real, long-term growth.
$2B+ in media managed
Trusted by some of the world's most loved brands
Make Marketing Work Hard
It's time to make marketing work the way you work.
Modern marketing is a mess. Too many platforms, vendors, and agencies. Too much noise, not enough signal. We cut through the chaos and focus on the only metric that matters—growth.
Marketing General Contractor
Custom-built teams and solutions designed to solve your unique challenges.
End-to-End Management
From strategy to creative to performance—one point of contact, seamless execution.
Fractional Leadership
Enterprise-level strategy at a fraction of the cost of a full-time CMO.
Bottom Line Focused
Scalable support that evolves with your needs.
We measure success in dollars, not vanity metrics.
Flexible Engagements
We design the blueprint; our hand-picked specialists handle every build under our supervision.
Stop guessing. Start growing.
As a fractional growth consultancy, we deliver enterprise-grade advisory, strategy, and marketing operations management services. Bringing in the right specialists to execute, deliver, and scale under our direction.
Business Planning
We ground every engagement in your commercial objectives, market realities, and unit economics so the entire marketing engine stays in lockstep with your P&L.
We distill brand, audience, and customer lifecycle strategy into a single, clear roadmap that tells us exactly who to reach, what to say, and why it will move the needle.
We deploy the right channel mix (e.g., PPC, CTV, SEO, Email/SMS), web strategies, and automation, then measure everything with dashboards that turn raw data into daily decisions.
We translate the roadmap into scroll-stopping creative, content, and moments that convert attention into revenue while reinforcing brand equity.
Marketing Strategy
Media Activation
Campaign Execution
Advisory
Set the direction & know where to aim.
Growth strategy consultation
Marketing leadership coaching
Vendor evaluation & selection
Strategy
Map the path forward
Marketing audit & strategy
Marketing investment modeling
Channel prioritization & roadmaps
Oversee & Optimize
Campaign plan implementation
Ongoing optimization & reporting
Specialist recruitment & oversight
Management
From Blueprint to Build
SSP manages your marketing investment so every dollar drives growth. You spend less time worrying about marketing and more time on what you do best.
With SSP, you get one voice, one point of contact, and the right team for the job under our supervision.
"SSP came in right before Q4 and got to work fast. Precise, focused, and strategic. The result? Nearly 60% revenue growth that quarter.”
CEO, Beauty E-commerce Retailer
Building Tomorrow's Billion Dollar Brands
After managing $2 billion in media for Apple, American Express, Comcast, and other global leaders, Brett Wohl saw growth stall under slow‑moving agencies and one‑size‑fits‑all tech. He founded Sullivan Street Projects to give ambitious brands Fortune 500 expertise on demand—enterprise-grade strategy, practical AI leverage, and a hand-picked network of specialists.
Our mission: build tomorrow's billion-dollar brands. We bridge brand and performance marketing to drive one outcome: profitable, compounding growth.
Brett is the Founder of Sullivan Street Projects and an executive growth strategist with 10+ years of experience across startups and global brands. He previously led demand generation at Navan and managed over $2 billion in media for Apple, JPMorgan Chase, Samsung, and others while at Google and Publicis Groupe. With deep expertise in omnichannel strategy, programmatic media, and marketing analytics, Brett brings operational precision to every engagement. He holds a dual B.S. in Advertising and Marketing with a minor in Economics from Syracuse University.
Brett Wohl
Founder, Managing Partner
Ready to make marketing work the way you work?
Address
1178 Broadway
New York, NY 10001
Sullivan Street Projects LLC. All Rights Reserved.
Marketing for Tomorrow's Billion Dollar Brands
At Sullivan Street Projects, we're growth marketing partners to mission-driven founders and business leaders. We build tailor-made, data-driven strategies for real, long-term growth.