Sullivan Street Projects

Privacy Policy

Effective Date: July 16, 2026

Sullivan Street Projects LLC (“SSP,” “we,” “us,” or “our”) operates the website located at sullivanstreetprojects.com (the “Site”). This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit the Site.

By accessing the Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, please discontinue use of the Site.

Information We Collect

Information collected automatically. When you visit the Site, we automatically collect certain device and usage information, including your IP address, browser type and version, operating system, referring URL, pages viewed, time and date of your visit, and time spent on each page. This information is collected through cookies, pixels, and similar technologies operated by us and the third-party services described below.

Visitor identification. We use a visitor identification service (RB2B) that may match your device and usage information against third-party identity databases to identify you as a business visitor — including your name, business email address, company, and professional profile. This matching applies to visitors in the United States and occurs only when analytics consent is granted. You may opt out at any time through the cookie preferences on this Site or via RB2B directly (see below).

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout .

Information you provide voluntarily. If you schedule a consultation through our booking tool or contact us by email, you may provide your name, email address, phone number, company name, and any other details you choose to share. We only collect this information when you voluntarily submit it.

How We Use Your Information

We use the information we collect to:

  • Operate, maintain, and improve the Site
  • Respond to inquiries and schedule consultations
  • Analyze Site traffic and usage patterns
  • Measure the effectiveness of our marketing efforts
  • Detect and prevent fraud, abuse, or security incidents
  • Comply with legal obligations

Third-Party Services

We use the following third-party services that may collect information about your visit to the Site. Each service operates under its own privacy policy:

  • Google Analytics & Google Ads — website analytics and advertising measurement. Google may use cookies and similar technologies to collect and analyze usage data. Google Privacy Policy
  • Meta (Facebook & Instagram) — advertising measurement and audience insights via the Meta Pixel. Meta Privacy Policy
  • Microsoft Advertising — advertising measurement and conversion tracking. Microsoft Privacy Statement
  • Microsoft Clarity — behavioral analytics, including session replays, heatmaps, and aggregated interaction metrics. Form fields are masked by default. By using the Site with analytics consent granted, we and Microsoft may collect this data. Microsoft Privacy Statement
  • TidyCal — consultation scheduling. When you book a call, TidyCal collects the information you provide in the booking form. TidyCal Privacy Policy
  • RB2B — business visitor identification. RB2B and its identity partners (including LiveIntent) may use device data, IP address, and cookies to resolve your visit to a professional identity (name, business email, company). Applies to U.S. visitors only and runs only with analytics consent. RB2B Privacy Policy · Opt out of RB2B

Cookies and Tracking Technologies

The Site uses cookies and similar technologies (pixels, tags, scripts) to collect and store information. Cookies fall into the following categories:

  • Strictly necessary cookies — required for the Site to function. These do not require your consent.
  • Analytics cookies — help us understand how visitors interact with the Site, including pageview analytics (Google Analytics), session replay analytics (Microsoft Clarity), and business visitor identification (RB2B).
  • Advertising cookies — used to measure the effectiveness of our advertising campaigns (e.g., Meta Pixel, Google Ads, Microsoft Advertising).

You can control or delete cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of the Site. We honor Global Privacy Control (GPC) signals sent by your browser.

Legal Basis for Processing (EEA/UK Visitors)

If you are located in the European Economic Area or the United Kingdom, our legal basis for collecting and using your information depends on the type of data and context:

  • Consent — for analytics and advertising cookies. You may withdraw consent at any time.
  • Legitimate interests — for operating and securing the Site, and for analyzing aggregate usage trends. Our legitimate interests do not override your fundamental rights and freedoms.
  • Contractual necessity — for processing information you provide when scheduling a consultation.

Data Retention

We retain automatically collected data for up to 26 months, consistent with standard analytics retention periods. Information you provide voluntarily (e.g., booking details, emails) is retained for as long as necessary to fulfill the purpose for which it was collected, or as required by law. You may request deletion at any time by contacting us.

Your Privacy Rights

Depending on your location, you may have some or all of the following rights regarding your personal information:

  • Access — request a copy of the personal information we hold about you.
  • Correction — request that we correct inaccurate or incomplete information.
  • Deletion — request that we delete your personal information.
  • Portability — request a machine-readable copy of your data.
  • Restriction — request that we limit how we use your information.
  • Objection — object to our processing of your information based on legitimate interests.
  • Opt-out of sale or sharing — we do not sell your personal information. If our use of advertising cookies or visitor identification services constitutes “sharing” under applicable law, you may opt out by disabling analytics in our cookie preferences, disabling advertising cookies in your browser, or enabling a Global Privacy Control signal.

To exercise any of these rights, contact us at hello@sullivanstreetprojects.co . We will respond within 30 days, or within the timeframe required by applicable law.

If you are an EEA/UK resident and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.

Children’s Privacy

The Site is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction, in compliance with the New York SHIELD Act. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Your information may be transferred to and processed in the United States and other countries where our third-party service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. By using the Site, you consent to such transfers. Where required, we rely on appropriate safeguards such as standard contractual clauses.

Links to Other Websites

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policy of any site you visit.

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change by posting the updated Privacy Policy on the Site.

Legal Disclosure

We may disclose your information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Sullivan Street Projects LLC
1178 Broadway
New York, NY 10001
hello@sullivanstreetprojects.co